This week saw a victory for evidence based medicine when the South African Advertising Standards Authority ruled that Planethoodia remove false advertising regarding their hoodia slimming gel. Planethoodia had been claiming that their product was scientifically tested and effective for weight loss. They have had to remove these false claims and state clearly on their website that they base their advertising on anecdotal evidence.
What exactly is Hoodia? How has it been tested?
I try to answer these questions on my blog, here.